Global Business Today 8th Edition by Charles Hill

تمرين 5

Global Marketing and R D
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
You are the marketing manager for a diversified venture capital company. Preliminary market research indicates that Israel holds significant opportunities for your company. Using an analysis of the venture capital industry in Israel used by Australian suppliers , prepare a short report identifying the factors that must be considered when formulating the marketing strategy for this country.