Managerial Economics 2nd Edition by William Boyes

تمرين 18

Here are some examples of strategies selected by different firms:
a. Grow larger-AHERF
b. Downsize-Avon, Sara Lee
c. Diversify-Wal-Mart, PepsiCo
d. Dominate a niche-Starbucks, Jiffy Lube
e. Outsource production-Nike, IKEA
f. Integrate production-Armani, Tiffany
g. Become cost leader-Kia, Motel 6
h. Become quality leader-BMW, Four Seasons
i. Drive rivals from market-Philip Morris, Microsoft
j. Innovator-Wal-Mart, Southwest Airlines, Enterprise
k. Imitate-Acer Computer, Xerox
l. Explain where on the best practice frontier each would lie.