Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 18

Consider each of the following firms and describe how the firm's goods and services can create different types of utility. If necessary, go online to the company's website to learn more about it. You can do this alone or in a team.
a. American Express, Visa, or MasterCard
b. Flickr or other online digital photo service
c. Club Med
d. Amazon.com
e. SuperValu supermarkets