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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
تمرين 4
Over which of Porter's Five Forces do consumers have the greatest influence? Over which do they have the least? How might these factors affect a firm's overall marketing strategy?
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Porter's five force :
Porter's five for...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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