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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
تمرين 12
Research a company such as L.L. Bean or Kraft Foods that has a number of different successful SBUs. What factors do you think make these units-and this company-successful from a marketing standpoint?
التوضيح
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Strategic business units (SBUs) :
A stra...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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