
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460 تمرين 14
On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
التوضيح
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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