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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460 تمرين 20
Building a brand. Visit the website for footwear maker Ugg to learn about its efforts at building its brand. How has Ugg answered each of the five questions listed in the chapter concerning the development of a competitive strategy? www.uggaustralia.com
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Brand building:
Brand building refers t...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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