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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
تمرين 6
With a classmate, research a professional sports team that has threatened to move if locals don't approve subsidies to build a new stadium or arena. Do you think this is a savvy business move on the part of the team's owners? Or, is it an unethical move because area businesses will lose revenues if the team takes its franchise elsewhere?
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Case synopsis:
Two BS executives hedge ...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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