Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 18

Suppose you work for a well-known local restaurant, and a friend of yours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgrading some of the kitchen equipment. Although you have no purchasing authority, your friend has asked you to arrange a meeting with the restaurant owner. You have heard unflattering rumors about this supplier's customer service.
Would you try to influence the purchase decision in either direction?