Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 20

Imagine you and a classmate are marketers for one of the following companies: Apple Inc., Burger King, General Mills, or Mattel Toys. Choose one of the following markets into which your company could expand: Mexico, India, or China. Research the country's infrastructure, social-cultural environment, technological environment, and any possible trade barriers your firm might encounter. Then present your findings to the class, with a conclusion on whether or not you think the expansion would be beneficial.