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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

النسخة 16الرقم المعياري الدولي: 978-1133628460
تمرين 12
How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family in these terms, identifying characteristics that might be helpful to marketers for a firm selling "smart" TVs.
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Segmentation:
The process of isolating ...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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