Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 27

ISO certification. The International Organization for Standardization (ISO) is responsible for the development and implementation of product standards. Go to the ISO's website and answer the following questions:
a. Who belongs to ISO and how is it administered?
b. How are ISO standards developed?
c. What are some of the advantages of ISO certification? www.iso.org