Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 5

The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, select a product from the following list (or choose one of your own) and create a chart that traces its distribution system. You may go online to the firm's website for additional information.
a. kayak from the Orvis catalog or website
b. tickets to a NFL game
c. HD TV from Costco