Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 19

Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.
a. Pottery Barn
b. Outback Steakhouse
c. Golf Digest magazine
d. LPGA
e. The Gap