Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 8

Public relations. Visit the websites of at least three large, multinational corporations. Examples include Siemens, DuPont, and ExxonMobil. Review the material on the websites and prepare a brief report outlining how each firm includes public relations as part of its promotional strategy. www.siemens.com www.dupont.com www.exxonmobil.com