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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
النسخة 16الرقم المعياري الدولي: 978-1133628460 تمرين 2
How does each of the following factors affect the decision to emphasize personal selling or advertising and sales promotion?
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
التوضيح
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موثّق
Personal selling:
Personal selling is t...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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