Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

تمرين 15

Yield management. You are planning a trip to Walt Disney World. Visit the website to price week-long stays at various times of the year. Be sure to choose similar hotels. Which weeks are the most and least expensive? Do the days of arrival and departure make any difference? Prepare a summary of your findings and bring it to class so you can participate in a discussion on yield management.http://disneyworld.disney.go.com/vacation-packages