Business Driven Technology 6th Edition by Paige Baltzan

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Gathering Feedback
Gathering feedback from a website's visitors can be a valuable way of assessing a site's success, and it can help build a customer or subscriber database. For example, a business could collect the addresses of people who are interested in receiving product samples, email newsletters, or notifications of special offers.
Project Focus
Adding form elements to a web page is simple: They are created using a set of HTML form tags that define menus, text fields, buttons, and so on. Form elements are generally used to collect information from a web page.
In the text or HTML editor of your choice, create a web page form that would collect information for a customer ordering a customized bicycle. Use proper web page design and HTML tools to understand the process and function of form elements. Be sure to pay attention to:
Form layout and design.
Visual elements, including labels, alignment, font selection, font size, color.
Required versus nonrequired fields.
Drop-down boxes, text fields, and radio buttons.