Business Driven Technology 6th Edition by Paige Baltzan

تمرين 11

Competitive Analysis
Cheryl O'Connell is the owner of a small, high-end retailer of women's clothing called Excelus. Excelus's business has been successful for many years, largely because of Cheryl's ability to anticipate the needs and wants of her loyal customer base and provide them with personalized service. Cheryl does not see any value in IT and does not want to invest any capital in something that will not directly affect her bottom line. Develop a proposal describing the potential IT-enabled competitive opportunities or threats Cheryl might be missing by not embracing IT. Be sure to include a Porter's Five Forces analysis and discuss which one of the three generic strategies Cheryl should pursue.