Business Driven Technology 6th Edition by Paige Baltzan

تمرين 23

Applying the Three Generic Strategies
The unit discussed examples of companies that pursue differentiated strategies so that they are not forced into positions where they must compete solely on the basis of price. Pick an industry and have your team members find and compare two companies, one that is competing on the basis of price and another that has chosen to pursue a differentiated strategy enabled by the creative use of IT. Some industries you may want to consider are clothing retailers, grocery stores, airlines, and personal computers. Prepare a presentation for the class on the ways that IT is being used to help the differentiating company compete against the low-cost provider. Before you begin, spend some class time to make sure each team selects a different industry if at all possible.