Business Driven Technology 6th Edition by Paige Baltzan

تمرين 32

Renting Movies
The video rental industry is fiercely competitive. Customers have their choice of renting a movie by driving to a store (Blockbuster), ordering through the mail (Netflix), or watching directly from their television (pay-per-view or Netflix). Using Porter's Five Forces Model (buyer power, supplier power, threat of new entrants, threat of substitute products, and competition), evaluate the attractiveness of entering the movie rental business. Be sure to include product differentiation, switching costs, and loyalty programs in your analysis.