Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

تمرين 29

NAPA Car Parts is a retail chain that specializes in stocking and selling automobile parts. It is interested in learning about its customers, so 100 questionnaires are sent to each of the 2,000 store managers with instructions that they are to give them to "the next" 100 customers. The customer is instructed to answer the questions and to place the completed questionnaire in the mail in a self-addressed envelope. There is a $500 NAPA coupon random drawing for a lucky respondent who returns the completed survey. What data collection method is being used, and what are its pros and cons in this situation?