Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

تمرين 11

You work part time in a telemarketing company. Your compensation is based on the number of credit card applicants you sign up with the telemarketing approach. The company owner has noticed that the credit card solicitation business is slowing down, and so she decides to take on some marketing research telephone interview business. When you start work on Monday, she says that you are to do telephone interviews and gives you a large stack of questionnaires to have completed. What fieldworker errors are possible under the circumstances described here?