Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

تمرين 9

Assume you have conducted a marketing research project for your university and that the project basically consists of providing them with a descriptive study of the student population. You've collected demographic information and information on students' attitudes toward various campus services and student life activities. Write a title page for the report. Would you use a memo or letter of transmittal? Write it.