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book Cornerstones of Managerial Accounting 5th Edition by Dan Heitger Maryanne Mowen, Don Hansen cover

Cornerstones of Managerial Accounting 5th Edition by Dan Heitger Maryanne Mowen, Don Hansen

النسخة 5الرقم المعياري الدولي: 978-1133271802
book Cornerstones of Managerial Accounting 5th Edition by Dan Heitger Maryanne Mowen, Don Hansen cover

Cornerstones of Managerial Accounting 5th Edition by Dan Heitger Maryanne Mowen, Don Hansen

النسخة 5الرقم المعياري الدولي: 978-1133271802
تمرين 6
Suppose a firm with a contribution margin ratio of 0.3 increased its advertising expenses by $10,000 and found that sales increased by $30,000. Was it a good decision to increase advertising expenses? Suppose that the contribution margin ratio is now 0.4. Would it be a good decision to increase advertising expenses?
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Since the advertising expenses resulted ...

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Cornerstones of Managerial Accounting 5th Edition by Dan Heitger Maryanne Mowen, Don Hansen
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