Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

تمرين 8

A major corporation agrees to sponsor an internal study on sexual harassment in the workplace. This is in response to concerns expressed by its female employees. How would you handle the following issues:
a. The communication approach (self-administered, telephone, personal interview, and/or mixed)
b. The purpose: Fact finding, awareness, relationship building, and or change
c. Participant motivation.
d. Minimization of response and nonresponse error.