Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

تمرين 5

One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problem with them
a. Yes - Depends - No
b. Excellent - Good - Fair - Poor
c. Excellent - Good - Average - Fair - Poor
d. Strongly Approve - Approve - Uncertain - Disapprove - Strongly Disapprove