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book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
تمرين 108
Describe Starbucks' retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer service, and personal selling. How does its retail mix support its strategy
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The case describes the retail strategy o...

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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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