
Retailing Management 8th Edition by Michael Levy,Barton Weitz
النسخة 8الرقم المعياري الدولي: 978-0073530024
Retailing Management 8th Edition by Michael Levy,Barton Weitz
النسخة 8الرقم المعياري الدولي: 978-0073530024 تمرين 108
Describe Starbucks' retail mix: location, merchandise assortment, pricing, advertising and promotion, store design and visual merchandising, customer service, and personal selling. How does its retail mix support its strategy
التوضيح
The case describes the retail strategy o...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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