
Retailing Management 8th Edition by Michael Levy,Barton Weitz
النسخة 8الرقم المعياري الدولي: 978-0073530024
Retailing Management 8th Edition by Michael Levy,Barton Weitz
النسخة 8الرقم المعياري الدولي: 978-0073530024 تمرين 124
What have been the principal drivers behind Starbucks' success in the marketplace What does the Starbucks brand mean to consumers How have the growth opportunities that Starbucks has pursued affected the value of its brand name
التوضيح
The case describes the retail strategy o...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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