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book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
تمرين 124
What have been the principal drivers behind Starbucks' success in the marketplace What does the Starbucks brand mean to consumers How have the growth opportunities that Starbucks has pursued affected the value of its brand name
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The case describes the retail strategy o...

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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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