Retailing Management 8th Edition by Michael Levy,Barton Weitz

تمرين 14

What is next for Yankee Holding Company, in general Consider the three distinct brands under the ownership of Yankee Holding Company-YCC, Illuminations, and Aroma Naturals. Examine the Web sites of each (yankeecandle.com, illuminations. com, and aromanaturals.com). For this set of offerings, develop a SWOT analysis for Yankee Holding Company.