Retailing Management 8th Edition by Michael Levy,Barton Weitz

تمرين 2

Considering the steps in the consumer buying process (Exhibit 4-1), describe how you (and your family) used this process to select your college/university. How many schools did you consider How much time did you invest in this purchase decision When you were deciding on which college to attend, what objective and subjective criteria did you use in the alternative evaluation portion of the consumer buying process
Reference Exhibit 4-1: