Retailing Management 8th Edition by Michael Levy,Barton Weitz

تمرين 8

A drugstore is considering opening a new location at shopping center A, with hopes of capturing sales from a new neighborhood under construction. Two nearby shopping centers located nearby, B and C, will provide competition. Using the following information and the Huff gravity model, determine the probability that residents of the new neighborhood will shop at shopping center A:
Reference Table: