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book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

النسخة 8الرقم المعياري الدولي: 978-0073530024
تمرين 3
What factors should be considered in dividing up the advertising budget among a store's different merchandise areas Which of the following should receive the highest advertising budget: staple, fad, fashion or seasonal merchandise Why
التوضيح
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Advertising refers to the type of market...

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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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