Retailing Management 8th Edition by Michael Levy,Barton Weitz

تمرين 5

Retailers use television advertising to build a brand image. Television advertisers have identified many types of markets on the basis of the day, time, and type of show during which their ads may appear. During which days, times, and types of shows should retailers advertise the following categories of merchandise: grocery, paint, beer, cars, and health club memberships Why