Retailing Management 8th Edition by Michael Levy,Barton Weitz

تمرين 6

A retailer plans to open a new store near a university. It will specialize in collegiate merchandise such as apparel, accessories, and school supplies. Consider the pros and cons of each of the following media: TV, radio, city newspaper, university newspaper, local magazine, web site, blog and event sponsorship for this retailer to capture the university market.