Managerial Economics 13th Edition by James McGuigan,Charles Moyer,Frederick Harris

تمرين 11

The Questor Corporation has experienced the following sales pattern over a 10-year period:

a. Compute the equation of a trend line (similar to Equation) for these sales data to forecast sales for the next year. (Let 2004 = 0, 2005 = 1, etc., for the time variable.) What does this equation forecast for sales in the year 2014

b. Use a first-order exponential smoothing model with a w of 0.9 to forecast sales for the year 2014.