Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252

Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252

تمرين 2

Identify possible target markets for the following products:
a. Kellogg's Corn Flakes
b. Wilson tennis rackets
c. Disney World
d. Diet Pepsi

التوضيح

موثّق

(a)
Target market for Company K: The product is mainly for children below 18 years, though adults enjoy it too.
1) Parents
2) Older adults
3) Kids
(b)
Target market for Company W : The target of W is the complete market of tennis players. The brand is cheaper and smaller for young children, and deals with professional players, too.
(c)
Target market for Company D: The target market for D consists of all ages, including teens, adults, children and seniors. The D Company is one of the leading entertainment companies in the world.
(d)
Target market for DP: It is incorrectly believed that DP is designed for women only. In reality, DP attracts people of all ages and both genders. Males and females enjoy DP, as do children 6 years of age and older.