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book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252
book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252
تمرين 1
Cable channels, such as Lifetime and Spike TV, each target a specific market segment. Identify another product marketed to a distinct target market. Describe the target market, and explain how the marketing mix appeals specifically to that group.
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Market segmentation:
It is the strategy...

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Marketing 2014 17th Edition by William Pride,Ferrell
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