
Marketing 2014 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1133939252
Marketing 2014 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1133939252 تمرين 3
When a firm decides to brand its products, it may choose one of several strategies. Name one company that uses each of the following strategies. How does each strategy help the company?
a. Individual branding
b. Family branding
c. Brand extension
a. Individual branding
b. Family branding
c. Brand extension
التوضيح
Individual branding: The Company that us...
Marketing 2014 17th Edition by William Pride,Ferrell
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