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book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252
book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

النسخة 17الرقم المعياري الدولي: 978-1133939252
تمرين 3
When a firm decides to brand its products, it may choose one of several strategies. Name one company that uses each of the following strategies. How does each strategy help the company?
a. Individual branding
b. Family branding
c. Brand extension
التوضيح
موثّق
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Individual branding: The Company that us...

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Marketing 2014 17th Edition by William Pride,Ferrell
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