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Marketing 2014 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1133939252 تمرين 3
Visit a retail store you shop in regularly or one in which you would like to shop. Identify the store, and describe its atmospherics. Be specific about both exterior and interior elements, and indicate how the store is being positioned through its use of atmospherics.
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Take the example of an individual who vi...
Marketing 2014 17th Edition by William Pride,Ferrell
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