Marketing 2014 17th Edition by William Pride,Ferrell

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Developing a promotion mix is contingent on many factors, including the type of product and the product's attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion- would you emphasize if you were developing the promotion mix for the following products? Explain your answers.
a. Washing machine
b. Cereal
c. Halloween candy
d. Compact disc