Global Business Today 8th Edition by Charles Hill

تمرين 26

The Strategy of International Business
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
The top management of your company, a manufacturer and marketer of smart phones, has decided to pursue international expansion opportunities in eastern Europe. To ensure success, management's goal is to enter into countries with a high level of global connectedness. Identify the top 3 eastern European countries in which your company can market its current product line. Prepare an executive summary to support your recommendations.