expand icon
book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

النسخة 8الرقم المعياري الدولي: 978-0077801922
book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

النسخة 8الرقم المعياري الدولي: 978-0077801922
تمرين 14
Reread the Management Focus on Procter Gamble and then answer the following questions:
a. What strategy was Procter Gamble pursuing when it first entered foreign markets in the period up until the 1980s?
b. Why do you think this strategy became less viable in the 1990s?
c. What strategy does P G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
التوضيح
موثّق
like image
like image

Procter Gamble initially expanded intern...

close menu
Global Business Today 8th Edition by Charles Hill
cross icon