Global Business Today 8th Edition by Charles Hill

تمرين 12

Entering Foreign Markets
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
The U.S. Commercial Service prepares a series of reports titled the Country Commercial Guide (or, CCG )for each country of interest to U.S. investors. Utilize this guide to gather information on India. Imagine that your company is in health technologies and is considering entering this country. Select the most appropriate entry method, supporting your decision with the information collected from the commercial guide.