Global Business Today 8th Edition by Charles Hill

تمرين 17

Global Marketing and R D
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
A.T. Kearney publishes an annual study to help retailers prioritize their global development strategies by ranking the retail expansion attractiveness of emerging countries based on a particular set of criteria. Find the latest version of this Global Retail Development Index.What criteria are used to identify the attractiveness of the retail environment in emerging countries? Categorize the top 10 countries by world region. Do any of these countries surprise you? Why or why not?