International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

تمرين 3

Use the globalEDGE site (http://globalEDGE.msu.edu/) to complete the following exercises:
Assume you own an exporting company that specializes in consumer products. You have been selling your products in several different countries but have yet to enter the Asian market. You have chosen Singapore as the first Asian country to enter. Because you have not previously sold your products in any Asian market, you think it would be a good idea to form a strategic alliance with a local firm. You strongly believe that first impression is important. Therefore, you have decided to collect some information regarding the business culture and local habits of Singapore from the Kwintessential website. Prepare a short report on the most shocking characteristics that may influence business interactions in this country.