International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

تمرين 10

Use the globalEDGE site (http://globalEDGE.msu.edu/) to complete the following exercises:
Fortune magazine conducts an annual survey and publishes the rankings of the "World's Most Admired Companies." Locate the most recent publicly available ranking, follow the link to the best and worst companies, and focus on the nine factors highlighted by Fortune magazine. Based on these data, prepare an executive summary of the strategic and organizational success factors of a company of your choice.