International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

تمرين 8

Use the globalEDGE site (http://globalEDGE.msu.edu/) to complete the following exercises:
Entrepreneur magazine annually publishes a ranking of America's top 200 franchisers seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail, and provide a description of its business model, its international expansion pattern, the qualifications it looks for in its franchisees, and the type of support and training it provides.