International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

تمرين 5

Use the globalEDGE site (http://globalEDGE.msu.edu/) to complete the following exercises:
Locate and retrieve the most current ranking of global brands. Identify the criteria that are utilized in the ranking. Which country has considerable representation in the top 100 global brands list? Prepare a short report identifying the countries that possess top global brands and the potential reasons for success.