International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

تمرين 8

Use the globalEDGE site (http://globalEDGE.msu.edu/) to complete the following exercises:
You are the marketing manager of a company that sells pet products, which have been of high demand in the United States. Given the huge success domestically, you want to explore opportunities abroad for your products. Utilize the Country Commercial Guides for U.S. Investors, and find a market research report on the pet products sector in Poland. Prepare an executive summary highlighting the opportunities and obstacles for your company in this country.